Your Business Card is part of an introduction. Introducing your brand, service or product, They are important for making a favorable first impression. … Business cards can also enhance credibility, as they can create a sense of professionalism and legitimacy for your business.
So you’ve started up a new business. Now comes the time for you to get the word around about your products and services. You can email, you can post to social media, or you can introduce yourself and hand out a business card! We do so much more business today digitally– sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon.
Here are a few good reasons why business cards still are relevant;
- It’s Personal
Going to a local business meetup, conference, lunch, trade shows. Handing them to family & friends. You need to make contact with potential clients. Talk to them and finish with your business card. It is amazing how the conversation continues after handing over a business card.
- Not Expensive
Some business owners are under the misconception that it costs a lot to buy business cards but it’s not. You may pay a little bit extra for a more custom option ones but even those are worth it because they can attract attention to your brand.
Great First Impression
When you’re meeting with a potential client you want to give them the best first impression possible. Business cards can be the introduction. Think about the value of giving someone a nice or interesting business card. More conversation will spur from the business card especially a well designed one.
- Direct Marketing Tool
Social media and email marketing is a great place to attract new clients but it’s can be limited. Carrying around a pocket full of business cards works as a direct marketing tool which is a lot more effective.
- Sharing is Caring
So, you meet with a potential client and you share contact information. That’s not as far as it goes. They may give your information to a friend that is looking for someone that performs the service that you do but that’s a big maybe. This is how your name and face will stay fresh in the client’s mind. Give out extras and when the contacts you meet have a conversation about business and some work they have done they have your card to hand out as well.
- They Show You’re Prepared
If someone asks for your contact information you don’t want to be scrambling around for a pen and paper or worse, ask the potential client if they have one.
- Business Cards Are Still a Big Part of the World
Using social media and email marketing to get the word around about your business can be effective but it’s not the only strategy that you should be using. You need to get out there, meet people, have a conversation and give out business cards.
What are your thoughts on business cards — do you still use them and see them sticking around for a long time? We do!