Sending Direct Mail doesn’t have to be a DIY endeavor. We at AOMPrint.ca have over 40 years of mailing experience in marketing services and strategy to help you save money and get the best possible result from your mail.
Whether you want to send a few hundred postcards, or a multi-part personalized mail package in the tens of thousands, we are the printer and mailer for you. We are different from most printing and mailing companies, because we are your one-stop shop to your Direct Mail marketing needs. Direct Mail has been and still is one of the most effective ways for small businesses to generate leads. It works with all types of budgets. When you have the design ready, or have a design in mind. Otherwise we can help you Design, Print, Deliver your coupons, mailers, menus, newsletters, etc. We have full colour commercial printing capabilities, and no quantities or projects are out of reach. Who to target is crucial to your marketing campaign – the more directed, the better your responses should be. Based on our years of experience, direct mail campaign success consistently follow the 60-30-10 Rule: 60 percent depend on your targeting (mail list), 30 percent on the offering, and 10 percent on design and presentation. We have over 40 years of mailing experts, we can help you find your target market, and recommend the most effective address lists to use.
Here’s a question: Would you like to save money on postage? If you could, wouldn’t you have more budget to mail more? Of course, the answer should be “Yes” to both, and we can provide you the solution, depending on the size, origin point, and target area density.
Newsletters are another good way to build a community around a brand. Keep people invested in any changes to the brand, as well as aware of ongoing offers or specials. Most importantly, they are a form of content that customers genuinely enjoy reading. Newsletters are generally an “opt-in” medium, meaning that customers sign up to receive them. This leads to high return on investment, since businesses only print materials that are almost guaranteed to be read by customers.
Flyers, postcards, and newsletters all have a purpose, and should all be used for most businesses. Businesses should focus on the medium that best fulfills their needs. If you want to keep the same customers coming back, a newsletter is the best option. If you need to drum up interest, postcards or flyers should be the focus. If instead you want to directly market products to as many people as possible, most of your budget should be in flyers.
Flyer & Brochures
Flyers and Brochures are an effective way to advertise new products and offers. Flyers can be mailed to the largest target audience at the lowest postage rate. They are a great method of branding to a general population within a certain geographic region. Though flyers may not be personalized, they can be an incredible Direct Marketing piece with a great rate of return. The rate of return increases when the flyers carry the right offer at the right time to the right target.
Postcards are effective because they do not have to look like ads and they can be personalized easily as Direct Mail. At a glance, postcards look like a more personal invitation or notification. Even on closer inspection, a good marketing postcard serves to communicate that a customer is valuable. It might not close a sale, but it will build interest. When targeted correctly to an interested individual, Direct Marketing postcards can have a great return on investment. Postcard Marketing is ideal for; Promotions, Creating product awareness
Attracting new customers, Thank customers, Maintaining customer contact.