Variable imaging is one of our promotional mail services, which allows projects to be custom tailored for each direct mailing campaign. Variable Personalization is defined as a digital print run, consisting of a static base image that is overlaid with personalized data. The simplest example is a form letter, where the only thing that changes is the addressee. Instead of creating 1000 different letters for 1000 different people, variable imaging creates a letter template and merges it with a database file containing 1000 different names.

Personalization is a great solution for:

  • Financial sector
  • Health care sector
  • Charities
  • Fundraising
  • Any mailing where personal touch is beneficial